Repositioning the Window Creations brand

The following is a proposed name and logo refresh for Window Creations, by Stephen S. Cascio

CURRENT NAME AND LOGO

Rebranding Window Creations as a liturgical stained glass division is an essential component of repositioning the business towards a faith-base audience.

This study is aimed at replacing the name bstudios.net

Scroll down to review.

Beginning with a name change

“The Colors of God”

By adopting a Latin name like Colores Dei, meaning The Colors of God, the company undergoes a transformative rebranding process that aligns its identity with the spiritual and sacred nature of its craft. This intentional shift in branding allows the company to authentically communicate its commitment to capturing the divine essence through the intricate artistry of stained glass. 

Through this strategic rebranding effort, the company, Colores Dei establishes a powerful and resonant position in the market, attracting discerning partnerships and clients who seek not just exquisite craftsmanship but a deeper spiritual connection with their sacred spaces. The act of rebranding becomes a catalyst for repositioning the company, reflecting its true essence and enabling it to flourish as the embodiment of divine artistry.

A beautiful name that Illuminates

Color has always held deep spiritual symbolism and significance in various religious traditions, including Christianity. In the context of stained glass windows, the use of vibrant hues serves as a visual language, conveying sacred narratives, theological themes, and spiritual truths to worshippers and visitors.

God’s creation of color in the natural world serves as a testament to His artistry and divine design. Each color carries a unique meaning, representing different aspects of the divine attributes. For example:

Red symbolizes the blood of Christ and the sacrifice of His love. Blue represents the heavens, the Virgin Mary’s purity, and the divine presence. Green signifies life, renewal, and growth, reflecting God’s abundant creation. Gold and yellow are associated with divinity, light, and the glory of God. Purple is a color of royalty and penance, denoting the majesty and humility of Christ.

Through the skilled artistry of stained glass, these colors are brought together in intricate designs, harmonizing to create awe-inspiring windows that serve as a bridge between the material and the divine. The Colors of God, as depicted in stained glass, allow the light of the sun to shine through, illuminating the sacred spaces with a kaleidoscope of spiritual significance.

In essence, “Colores De” embraces the belief that color is a profound medium through which God communicates, and the artistry of stained glass becomes a sacred channel for this divine expression. By infusing their craft with spiritual significance, the company honors the depth and beauty of God’s creation while contributing to the spiritual enrichment of those who behold their masterpieces.

Welcome to Colores Dei, meaning The Colors of God. The studio where the radiance of divine light and the vivid colors of stained glass intertwine. Here, the beauty of God finds expression through the skillful hands of our artisans, who craft and restore sacred imagery that reflects the profound depths of faith.

ColoresDei.com (is available)

A Division of Window Creations, LLC.

Rebranding from Window Creations to Colores Dei is an exciting opportunity to showcase the company’s new positioning and attract both existing and new prospects. Here are some effective ways to get the message out:

  1. Rebrand Announcement Video: Create a short, engaging video that introduces the name change, explains the reasons behind it, and highlights the company’s new positioning. Use vibrant visuals and include examples of the stunning stained glass works that customers can expect from Colores Dei. Share the video on the company’s website, social media channels, and email newsletters.

  2. New logo/Wordmark: Creating a new logo or wordmark that encapsulates the essence of Colores Dei is an exciting challenge. The logo should be memorable, visually appealing, and reflect the company’s values, aesthetics, and unique selling points.

  3. Press Release: Draft a well-crafted press release to share the rebranding news with media outlets, local publications, and relevant industry blogs. Emphasize the company’s growth, renewed vision, and how this transformation will benefit customers. Include high-quality images showcasing Colores Dei’s best work.

  4. Social Media Campaign: Launch a social media campaign to build excitement around the rebranding. Use the hashtag #ColoresDei to make it easy for customers to follow updates. Post teaser content, behind-the-scenes footage, and client testimonials to generate interest.

  5. Website Redesign: Update the company’s website with the new branding and positioning. Ensure that the website is visually appealing, user-friendly, and clearly communicates the essence of Colores Dei. 

  6. Email Marketing: Send personalized emails to existing customers, informing them of the rebranding and offering exclusive discounts or promotions for repeat business. Use compelling visuals and persuasive language to entice recipients.

  7. Collaborations and Partnerships: Partner with influencers, liturgical designers, architects, and faith-based magazines to feature Colores Dei’s stained glass works in their content. This exposure can attract a broader audience and increase brand visibility.

  8. Storytelling: Craft a compelling brand story that narrates the journey from Window Creations to Colores Dei. Share this story through blog posts, social media captions, and even in the rebrand announcement video.

  9. Customer Testimonials: Encourage satisfied customers to provide testimonials about their experiences with Colores Dei. Share these testimonials on the website and social media to build trust and credibility.

  10. Media Interviews: Offer interviews to local media outlets or relevant industry podcasts to discuss the rebranding and the company’s new vision. This can help reach a broader audience and establish Colores Dei as an authority in the stained glass industry.

Hello, Reggie,

I am enthusiastic about the potential in elevating your Window Creations brand. This new identity refresh is designed to align and complement Window Creations, while enriching the minds and hearts of your existing clients and potential prospects.

Above is a list of rebranding announcement areas I would be able to help assist you as your Creative Director.

If this is something you’d like to pursue, and of course make any suggestive alterations, I’m open to discussing that along with a compensation plan that works for you.

I am very much looking forward to hearing from you, Reggie.

Faithfully,

Stephen S. Cascio, Liturgical Artist, Designer & Creative Director