Dear, Julia
Hello, Julia! I have some exciting concepts to share with you for The War on Beauty.
When your compassionate mission to restore beauty appeared in my social media feed, it deeply moved me. As someone dedicated to God, art, marketing, design, photography, music, and transforming modern spaces into sacred sanctuaries, your message struck a profound chord.
What follows are carefully considered concepts that emerged from reflecting on your inspiring mission. They include a cohesive visual and audio identity system with a distinctive logo, a powerful battle mantra, custom music, videos, jewelry and more—all thoughtfully developed to resonate with your vision and purpose. These ideas represent potential possibilities for expanding The War on Beauty’s impact.
These concepts also represent a natural extension of my own work through Prayer By Beauty, where I strive to restore sacred aesthetics in our world. There’s a lot to take in, so please take your time exploring—and feel free to share with those who share your passion for this mission. I hope these ideas inspire possibilities for your journey, whether they serve as creative sparks or potential starting points for collaboration. They’re offered in the spirit of our shared mission, ready to be shaped by your unique insights, style, and enthusiasm.
—Stephen
Inspire Beauty. Reveal God. Build Followers.
THE WAR ON BEAUTY
Stylized Wordmark
The word “The” is positioned at the top center, leading the charge in the message. By keeping the three words “WAR ON BEAUTY” in the same font size and line, each word receives equal emphasis, reinforcing the relationship between “War” and “Beauty” and strengthening the overall impact of the phrase.
Typestyle: The selected fonts pay tribute to timeless beauty. A nod to beautiful classical design while honoring the seriousness of the message.
THE WAR ON BEAUTY
Sacred Coat of Arms Connects Beauty to God
By incorporating a sacred coat of arms shield with ‘The War on Beauty’ name, we establish an immediate connection to God’s presence in this mission.
The Shield: The shield symbolizes protection, strength, and resilience, standing as a barrier to ensure we remain steadfast in the face of adversity. Its very presence communicates a powerful message: we are prepared, unyielding, and dedicated to fighting “The War on Beauty.”
The Design Within the Shield: Rising tall from the base of the shield is the cross of our Lord Jesus Christ, representing the God-Man, salvation, love, and the ultimate sacrifice He endured for all on earth. The cross is firmly grounded to the earth, the place where beauty became part of His divine and creative canvas.
At the foot of the cross rests the letter “B,” a tender symbol of Beauty, gracefully entwining itself around the cross in a gesture of profound reverence and devotion, as if offering its very essence in homage to God’s wondrous beauty and our Creator.
Meaning behind the colors
RED: The red behind the gold cross symbolizes Christ’s bloodshed, the ultimate sacrifice for humanity’s redemption, and the courage of martyrs and crusaders who defend what is sacred. Rooted in the Sacred Heart of Jesus, it represents divine love, mercy, and the passionate call to restore and protect beauty as a reflection of God’s grace.
PURPLE: Like the Purple Heart medal and the liturgical color of the Catholic Lenten season, purple symbolizes the weight of spiritual warfare and the triumph of enduring suffering for a higher purpose. This connection to “The War on Beauty” highlights the battle to preserve and honor what is sacred and pure, reminding us of the dignity of creation and beauty as a reflection of God’s majesty.
GOLD: The gold cross, letter B, and shield’s border represent beauty’s divine origin and eternal value. As earth’s most precious metal, gold has adorned sacred spaces throughout history – a fitting tribute to God’s ultimate artistry. Its enduring radiance mirrors beauty’s imperishable nature, while its presence in the Sacred Coat of Arms reminds us that beauty, like gold, is essential to elevating the human spirit toward the divine.
When color is not a feature, a framed silhouette of the sacred coat of arms maintains and upholds The War on Beauty’s integrity and strength.
Theological Maxim
“THE WAR ON BEAUTY IS A WAR ON GOD”
THE WAR ON BEAUTY
Battle Proclamation
Throughout world history, the word “Viva” has been a rallying cry in moments of revolution and resistance, symbolizing the unwavering spirit to defend and uphold what is cherished. “Viva La Beauty”—Long Live Beauty—elevates this timeless cry to a higher plane, celebrating the divine source of all true beauty.
While “The War on Beauty” identifies the cultural crisis we face—a crisis of neglect, distortion, and destruction of what is sacred—“Viva La Beauty” offers the triumphant, life-affirming response, reminding us that all beauty originates from God. It becomes not just a rallying cry but a call to recognize, protect, and glorify the eternal beauty that reflects His creation.
TM
RECOMMEND: Trademarking “Viva La Beauty” ensures legal protection, prevents unauthorized use, and establishes a unique brand identity for merchandise and promotional efforts tied to The War on Beauty.
Interpretation:
- “Viva” (meaning “long live” or “may it live”) declares beauty as something eternal and worth fighting for
- The phrase transforms the defensive stance of war into an active celebration of beauty
- It carries a timeless, almost medieval quality that echoes the crusader spirit of your mission
- The exclamation has a universal, cross-cultural appeal that can unite followers
•“The War on Beauty” identifies the problem → “Viva La Beauty” proclaims the solution
•“The War on Beauty” represents the battle → “Viva La Beauty” represents the victory
•“The War on Beauty” speaks to what we’re fighting against → “Viva La Beauty” speaks to what we’re fighting for
By centering on God’s beauty, “Viva La Beauty” not only answers the crisis with a call to action but also uplifts the conversation to a divine and eternal perspective, proclaiming that all true beauty is worth defending because it reflects the Creator.
This battle mantra serves multiple purposes within your content:
- A powerful hashtag for social media
- An opening or closing declaration for videos
- A title for positive content showcasing beautiful sacred spaces
- A call-to-action for your audience to join the movement
ART * ARCHITECTURE * MUSIC * FASHION * LIFE & SELF * THE ROSARY & PRAYER * SACRAMENTS & THE MASS
The War on Beauty’s 6 Core Principles
A guiding path to building engaging content
AWARENESS
Recognizing beauty’s erosion from God’s creation
EDUCATION
Understanding beauty’s divine origin and purpose
IMMERSION
Surrounding oneself with true beauty
GRATITUDE
Cultivating appreciation for God’s beauty
ACTION
Creating and defending sacred beauty
INSPIRATION
Drawing others to God through beauty
Opening Video Sequences
Opening #1
Voiceover (No Music)
Opening #2
Bloom Voiceover (Music)
Opening #3
Short Drum Intro
Opening #4
Trumpet Short
Opening | Closing #5
Trumpet Longer
Opening #6
Question - Intro - Answer
Closing Video Sequence
Closing #7
Full Orchestra
Closing #8
Female Singer | Narrator
Closing #9
Bloom | Piano
Closing #10
Voice-Over/Holy Spirit Dove
Closing #11
Holy Spirit Dove
Closing #12
Is a War on God
Closing #13
Trumpeter
Content Video Series Concepts
1: Julia-Led Content
Julia-led content is essential for putting a face to The War on Beauty brand, creating a personal and authentic connection with the audience. It reinforces trust, humanizes the message, and serves as a powerful anchor for the movement’s identity.
2: Julia-Voiceover Content
By featuring Julia’s voice without her visual presence, these posts maintain a personal connection while offering flexibility in storytelling. This format is efficient, engaging, and reinforces the brand’s identity, all while reducing the time commitment for on-camera appearances.
3: Independent Content
Independent content frees up valuable time for Julia, allowing focus on strategic priorities while maintaining The War on Beauty’s consistent presence. As an extension of the brand, it aligns visuals and storytelling with the mission, creating engaging, diverse content that reinforces the core message and strengthens identity.
GOD FORBID
Exposing creative misuse and behaviors that defy divine intent, God Forbid is a dramatic and reflective series that highlights the urgency of preserving beauty in a world increasingly dominated by modernism and practicality.
WORTH FIGHTING FOR
From contemporary to vintage style, Worth Fighting For is a series stirring courage and determination to conquer the war on beauty.
BEAUTY IS HIRING
Beauty is Hiring is a series that inspires people to use their God-given gifts in their careers, serving His purpose.
Beauty is Hiring
Beauty is Hiring
BEAUTY BEGINS WITHIN
Beauty Begins Within teaches to discover how aligning your heart with inner beauty first transforms God’s creation from merely seen to deeply felt.
QUESTION EVERYTHING
A compelling series, Question Everything is where the obvious unveils the deeper wisdom of God’s beauty.
ARMOR UP
Armor Up teaches how to remain in a state of Grace and fully embrace the Sacraments, equipping us for the spiritual battles we face as we venture into a world where evil lurks. Alongside the Sacraments, sacramentals such as Holy Water, the Rosary, and prayer books are powerful tools for spiritual strength and protection. To lead the battle, St. Joan of Arc and St. Michael, two saintly warriors, may also be part of the messaging.
GOD DID THAT.
An entrancing series, God did that is where the unexplained is explained through God’s vast love, beauty and plan.
Beauty of Life – Prolife
HOLY HUMOR
Holy Humor celebrates the joy and lightness God wove into human nature. Through gentle parody and playful perspectives on faith, we share smiles that illuminate divine truths. After all, God – the ultimate creator – gave us not just the ability to reason and love, but also to delight in wit and find joy in clever connections.
The War on Beauty:
When everyone hits “Unfollow” He remains…
The War on Beauty:
Swipe to spot the first influencer that went viral (First image)
The War on Beauty:
(Second Image)
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YouTube Corner Mark
Live announcements on Social Media
Beauty of Jewelry & Merch
VivaLaBeauty.Shop
As an additional connection to the brand, followers can purchase custom design and curated products. Glamorous embellishments adorns not only the physical but also the spiritual, reflecting a deep connection to faith and reverent elegance.
Stephen Cascio has secured the domain, VivaLaBeauty.Shop
From Luxury Fine Jewelry to Everyday Spiritual Elegance
I look forward to hearing your thoughts and insights on these concepts—the beginnings of what could be a powerful movement. Whether these ideas inspire a collaborative partnership and/or sparks new possibilities for your journey, it would be an honor to contribute to this cultural restoration you’ve so courageously begun.
With appreciation for your mission,
~Stephen Cascio
Text/Call: 262-653-8000
Stephen@PrayerByBeauty.com
stephen s. cascio
©Prayer By Beauty 2024
©Prayer by Beauty 2024