Positioning the Altarworthy brand
The following is a proposed logo refresh for Altarworthy, by Stephen S. Cascio
Founder, Emily Uhl, has grown Altarworthy deeper into the hearts of its audience—and has earned the reputation of being one of the finest tailored Catholic Vestiture in the world.
CURRENT LOGO
This brand refresh study conducted by liturgical artist and designer, Stephen. S. Cascio, is designed to align and strengthen Altarworthy’s core values by replacing the Altarworthy script with a memorable symbol and new typeface.
Scroll down to review full refresh story.
Where Altar and Worthy Meet
To the Altarworthy prospective client and followers, the combined words, Altar and Worthy, describe the type of liturgical thought and quality that is put into each garment.
The brand refresh intention is to transform and merge Altar with Worthy into one meaningful symbol.
The cross bridges the A, centered and merged into the A, signifying the word Altar
Noble. Timeless. Memorable.
The symbol’s presence has a notable and harmonious balance on its own. Simplistically ornate and traditional—designed to be unmistakably recognized at any scale.
The following furthers the study by adding a shape that frames the symbol, allowing the “A” to become a bolder statement in various applications.
With an inner white border, the square is the utmost simplest and less distracting shape that contains and compliments the symbol.
Complimentary Ornamental Design
Website, Instagram & Facebook Study
Website Masthead Study
Facebook Masthead Study 1
Introducing Headline: Glory Enrobed
Facebook Masthead Study 2
Introducing Headline: Salvation Enrobed.
